Free guidebooks
Most hospitality projects don't get stuck because they "don't have an idea," but because they lack a clear focus and execution system. These free guides are your quick shortcut: from branding and guests to menus, staff, marketing, and responding to bad reviews — all written in a way that can be put into practice.
We are happy to share them with you completely free of charge. Because by investing in you, we are investing in our own success. Because together with you in the near future we want to create new, lasting values. Because we believe in you and we are confident in ourselves.
The guides were created back in 2021 when we launched Taste, but the advice in them is always current and applicable - don't let the kuna on the marketing budget template bother you, for example.
Start with the topic that is currently the biggest challenge for you — and for faster progress, or additional questions, feel free to contact us.
You spend a lot on advertising without results.
A once-safe strategy no longer works
Guests do not understand and do not appreciate your offer
You don't have loyal guests.
The competition is overtaking you.
The business is too dependent on you (the owner)
You have trouble finding and retaining employees
How to find the ideal guest?
5 things guests want and how to give them
4 steps to honest guest feedback
8 easy steps to give your guests what they want
Do you have the key elements?
A strong identity, successfully recruiting and retaining staff, creating a supportive environment, mastering profit and loss statements, creating a profitable menu, and mastering the skills of marketing and selling the most profitable dishes - are just some of the key elements of successful restaurants covered in this guide.
How to get more reviews?
Reviews have remained the only independent measure of quality in modern times, crowded with hidden advertising and unrealistic images. Consumers today trust other consumers' reviews more than any advertisement or native article. Taking into account the question of individual tastes, they make decisions of their own free will and based on the sum of positive and negative experiences of real people.
When you hired the people who currently work for you, what was the process like? It must be hard for you to imagine being able to be consistent in your hiring decisions. But you can. You can systematically hire high-caliber employees. This guide shows you how.
22 PAGES OF EASY-TO-APPLY TIPS
How many dishes should an ideal menu have?
What is the golden ratio and how can you use it for better business?
Why is a good cocktail menu important?
How many photos should I have in the menu?
Why never put periods (...) in front of the price? Where to position the most expensive dish?
Where do the guest's eyes wander?
What did the baits eat?
What is the golden triangle?
Why should I advertise?
What is restaurant marketing and why is it important to you, what are the direct and indirect benefits?
How much should I spend on marketing?
How to determine the budget that will suit your bar, and how and on which channels to distribute that money thoughtfully
Low-budget marketing moves
From completely free channels like Google My Business and social networks, to ideas for quick effects with small budgets