Regular guests spend on average 67% more in restaurants than

new guests.Gaining a new guest costs 6-7 times more than to serve a regular one.  How to turn a regular guest into an ideal: one who comes often and spends enough?

Example of millennials shows which factors

should be taken into account when creating a unique restaurant

experience for the generation between 18-34 years.

Sometimes it seems that only negative experiences come up

your ears, even when positive reviews float around you. The good news is - you can control the discourse and change the way to collect guests' impressions.

Be present, show them random signs of attention, take foodie photos, create brand ambassadors from them, actively follow your social networks, encourage their return ...